Press Releases


RS sponsor for innovative charity fundraiser ‘Midnight Madness’

Combining UK’s smartest minds and iconic London venues to raise money for Raise your Hands

London, UK, 10 May 2019:

RS Components (RS), the trading brand of Electrocomponents plc (LSE:ECM), a global multi-channel provider of industrial and electronic products and solutions, is sponsoring Midnight Madness – a fundraising event being held to raise around £250k for Raise Your Hands, which supports small, effective charities that improve the lives of children across the UK.

The event is being held on Saturday 11th May at 8pm, across more than 25 top secret venues in central London - which will become one huge, overnight playground for the UK’s smartest business and academic minds, as each strives to win the most ambitious immersive challenge ever created: Midnight Madness.

Described as a cross between the Crystal Maze and the Da Vinci Code, this unique event involves 30 teams from across the UK’s finance sector competing to solve a series of fiendishly tricky puzzles located in iconic London landmarks. A wildcard team of Oxford academics will also be thrown into the mix.

From sunset to sunrise, competitors will experience immersive theatre and encounter role-playing actors as part of the game storyline. Designed by a creative team that includes a former McLaren engineer, each puzzle solved unlocks the next location. The winning team will be the first back to base.

Pete Wood, Head Technology Evangelist at RS commented: “We’re delighted to support the Midnight Madness event, which celebrates creative minds and problem solving, both areas we’re passionate about, all in the name of raising funds for a very worthwhile cause. As co-sponsors we also get to enter a team and the organisers are excited to have Imperial College London as a contender. The game was hugely successful last year, raising £240k for UK small charities, and this year’s event promises to be the most ambitious immersive challenge ever created. We can’t wait to follow the fun.”

Isabella Mascarenhas, VP, Grass Roots and Shining Stars at RS added: “The Grass Roots & Shining Stars team are so proud to have been involved in the sponsorship of such a wonderful initiative that will make a tangible difference to the lives of so many children. There can’t be a better way to raise incredible sums of money for charity than through a ridiculously slick and fun event that guarantees its participants an amazing experience!”

The Midnight Madness game originated in New York and ran for several years. The final game in 2015 raised nearly $3.1m for charity. and included 41 puzzles, and 60 actors and volunteers. The fastest team finished in 12.5 hours.

Some of last year’s activities included an underground rave club, a boxing gym, performing mime on the south bank of the Thames, and running full pace over a deserted Tower Bridge at 2am.

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About RS Components

RS Components, Allied Electronics & Automation, IESA and Monition are the trading brands of Electrocomponents plc, a global multi-channel provider of industrial and electronic products and solutions. We offer more than 500,000 industrial and electronics products, sourced from over 2,500 leading suppliers, and provide a wide range of value-added services to over one million customers. With operations in 32 countries, we ship more than 50,000 parcels a day.

Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2018 had revenues of £1.71bn.

For more information, please visit the website at https://uk.rs-online.com/web/.


Editorial Contacts
Aakriti Kaushik
PR Manager - Northern Europe
RS Components
aakriti.kaushik@rs-components.com

PR Agency Contact
Janice Fenton
Account Director
Publitek Technology PR
janice.fenton@publitek.com
+44 (0)1225 470000

Further information is available via these links:

Twitter: @RSComponents; @designsparkRS

Linkedin: www.linkedin.com/company/rs-components

RS Components

www.rs-online.com

DesignSpark

www.rs-online.com/designspark

Electrocomponents plc

www.electrocomponents.com