The next chapter in the DesignSpark and RS PRO stories launched at electronica 2022 on 15th November in Munich, with both unveiling their new-look branding as part of the RS brand integration.
RS DesignSpark
Pete Wood, Head of DesignSpark Experience Marketing, said: ‘’The brand image is dynamic, and we were excited to give visitors a glimpse of our new website and personalised journey experience.”
“The event also allowed us to showcase our purpose, aligned to the RS ESG agenda: to educate, influence, promote and enable engineers to design responsibly, for a better world #ActivistEngineering. We showcased several community ’air quality’ projects ranging from the Good Air Canary and Breathe Better Bear.”
However, the pièce de resistance was the launch of our new subscription models – free and paid tiers, which offer even more features and benefits and enhanced tools for our 1.3 million members.
RS PRO
RS PRO continues to grow, offering more and more value to its customers, and now it has a completely revamped and modernised visual system, with a new logo, new typography and graphic language, new colours and assets. Even the RS PRO-BOT has a fresh look!
In our laboratories around the world, RS PRO engineers inspect products and parts according to some of the latest material and elemental specifications, to award each of them the RS PRO seal of approval.
Why rebrand now?
RS PRO was launched in 2016, and since then, we have always strived to give our customers a consistent brand experience. The fresh brand look is in line with the evolution of RS Group and is a way to showcase and confirm all of the work that we do to expand our range with new products and increasingly sustainable solutions – becoming a one-stop shop for industrial supplies.