Press Releases

RS Components announces availability of Microchip’s new AVR® microcontroller development board for Google Cloud

Development solution enables the fast creation of secure and connected devices for IoT applications

London, UK, 18 October 2018:

RS Components (RS), the trading brand of Electrocomponents plc (LSE: ECM), a global multi-channel distributor, today announced availability of Microchip’s AVR® microcontroller IoT (Internet of Things) development board for Google Cloud. This new rapid development solution enables engineers to achieve the fast prototyping of cloud-connected devices within minutes.

Delivering an easy method of connecting up embedded applications, Microchip’s AVR-IoT WG development board integrates a powerful AVR-based MCU – the ATmega4808 – together with a secure-element IC and a fully certified Wi-Fi network controller. The board works in conjunction with Google Cloud IoT Core, which offers an artificial intelligence and machine learning based infrastructure and enables the simple collection, processing and analysis of data, as well as delivering a highly scalable platform for myriad IoT applications.

Developers can easily add cloud connectivity to a device via a free online portal at As Microchip’s AVR devices are supported in the MPLAB X Integrated Development Environment (IDE), once an IoT device is connected to Google Cloud, engineers can develop and debug their application in the cloud using rapid development tools such as Microchip’s MPLAB® Code Configurator (MCC) or Atmel START.

The AVR-IoT development board’s ATmega4808 processor is an 8-bit MCU that features Core Independent Peripherals (CIPs) to deliver low power consumption. It also offers advanced sensing and robust actuation features, making it ideal for deployment in real-time sensing and control applications. The board’s secure element is the ATECC608A CryptoAuthentication™ IC, which delivers a trusted and protected identity for secure authentication of devices. The ATECC608A comes pre-registered on Google Cloud IoT Core and is ready for use with zero touch provisioning. The third key element of the board is the ATWINC1510, which is a fully certified IEEE802.11-b/g/n IoT network controller that connects via an SPI interface.

Overall, avoiding significant penalties in time and cost, this easy-to-use solution means that developers can create cloud-connected applications without requiring expertise in communications protocols, security or hardware compatibility. In addition, they do not have to deal with security vulnerabilities or face the challenges generated with the use of large software frameworks and Real Time Operating Systems (RTOS).

The new AVR-IoT WG development board (AC164160) is shipping from RS in the EMEA and Asia Pacific regions.


About RS Components

RS Components, Allied Electronics & Automation and IESA Ltd are the trading brands of Electrocomponents plc, a global multi-channel distributor. We offer more than 500,000 industrial and electronics products, sourced from over 2,500 leading suppliers, and provide a wide range of value-added services to over one million customers. With operations in 32 countries, we ship more than 50,000 parcels a day.

Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2018 had revenues of £1.71bn.

For more information, please visit the website at

Editorial Contacts
Aakriti Kaushik
PR Manager - Northern Europe
RS Components

PR Agency Contact
Janice Fenton
Account Director
Publitek Technology PR
+44 (0)1225 470000

Further information is available via these links:

Twitter: @RSComponents; @designsparkRS


RS Components


Electrocomponents plc